Looking at the life of Jonathan Hoefler it makes me feel that if I had only half his dedication, skill and talent I would be satisfied with my life. He has led an incredible life and such a short one as well, not that it is over something tells me that the best is yet to come.
Some of the magazines he has designed original typefaces for are Harper’s Bazaar, Rolling Stone, Sports Illustrated, Esquire and the list goes on and on. I love magazines, they are little packages of nice smelling art which we can take home to do with what pleases us, I have always treasured every magazine I have owned and dreamed of working on one. But to design the Typeface for a magazine… that’s just incredible.
For our project we were to design a poster depicting the typographer we were given and check out his life to pick up on any life style they might have. I spent a lot of time on the Hoefler & Frere-Jones web site (and I mean a LOT of time) I read every word, memorised every typestyle then came to looking at the page, the patterns in the background and the colours and style used there. That’s how I came up with my final design for my poster, but first I should show you the two alternatives I came up with. The first being a display of just a few of the magazines that either Hoefler had worked on the design of the type on, or are just using one of his type styles, the second being a ‘screen shot’ of a Mac with the OS 7.5, which is the one he designed the Hoefler text for originally. They are both roughs so please excuse their roughness.
To see the final poster and how beautifully and differently it turned out in the end to these two you should visit my posterous site where it has been posted previously.