The new logo for Kingscliff Design is still giving me trouble and I think I have worked out why. It is not such a difficult task and not such a difficult item to design, the problem is that it is personal. I have found trouble when I designed my business cards and letterheads, I still am not satisfied with them, every time I look at them I wonder why I didn’t fix this or do that etc until I have to make myself stop looking at them.
I think Kingscliff Design, because we will be using it for our personal design and design students will be continuously looking at it and criticising it and wondering why it is how it is. The very worst part, though, is that all the lecturers and the people above them will be continuously looking at it too, these people have so much more experience and refined skills then the students so if I imagine how much I criticise stuff then I have to times that by a lot to even get near the experienced criticising it will receive from people who know what they’re talking about.
That’s my theory why I’m having trouble with moving a design out of my head and into the world.
Here I’ve put the TAFE logo with it so we can see how they look together and then realised I have been using an attractive but completely useless colour palette. But I put on my 6 thinking hats and this is what I have..
I have numbered them to make it easier for you to tell me which one I should stick with and which to give up on all together. I would like to have two decent styles at least. I like the number 4, just because it has pleasant curves and colours. I also don’t mind the number 2 for it’s luminosity and 7 for it’s frame. What do you think?
How about this…
wooh, the blue isn’t bright, if it looks bright it is just your monitor – really it’s navy, and the rest of the colours are the same as No. 4, just posted a different day… hmmm, precise.