Finishing the tea packaging assignment was one of the greatest achievements for our class so far in 2010.
It was one of those things that just seemed to go on forever, but in a good way. Starting with the 6 thinking hats of Edward de Bono and learning how to apply them to our design work is something I will now use in everything I do. then moving onto the logo design and selecting one which we could carry forward into different flavours and combine it with practical packaging. Then we had to work on the colour ways for the packaging designs that worked with all of our kinds of tea, the logo and would be attractive to the consumer. Choosing a special event that our tea was involved with was also tricky and did take considerable thought and changing of many a-coloured hat. Finally we were to design a package closely related (but not too close) to our original designs.
This is what I came up with, my tea brand name was ‘Mr Tea’, the logo was just the name in Bosnia extended, kerned in a particular way to make it distinctive. The types of tea I chose were black tea, white tea, rooibos tea and breakfast tea – in no particular order. The packaging was to be attractive to the gift and novelty market and to people with a sense of humour, or just want to have something special, nice to have or a conversation piece. The special event was to aid in the research and with support for people suffering from prostate cancer, having a fictional seminar here sponsored by Mr Tea – everyone attending the seminar would receive a special 2 pack of tea in a nifty little promotional case.
Here are the pics I have taken of my packages: